Friday Finish Line | The Best Of Social Media

In this edition of the bi-weekly roundup, we’ll shift our focus to social media news and will discuss Instagram’s rapidly growing ad demand, the continuous climb in social spending (up 50 percent year-over-year), Facebook’s new newsfeed and more.

Making Headlines

MASSIVE DEMAND FOR INSTAGRAM ADS IN 2015 – BRAND NETWORKS

Brand Networks recently published a report analyzing 1.6 billion ad impressions on Instagram over the past six months. As illustrated below, the company’s research indicates that impressions went from under 1 million in July when Instagram’s advertising platform was still in beta to nearly 700 million monthly impressions just six months later in December.

Source: Brand Networks

While the growth in brand reach on Instagram is undeniable, among the channels leading the way is the platform’s video advertising channel, which grew from serving 50 million impressions at the end of September to 250 million in November.

Source: Brand Networks

The full report can be downloaded for free here.

SOCIAL ADVERTISING SPEND UP 50% YEAR-OVER-YEAR – KENSHOO

According to a recent infographic by Kenshoo, a marketing software company, spending on social media platforms increased 50% between Q4 2014 and Q4 2015. The bump in advertising spend on social mediums can be attributed to Instragram’s surge in advertising revenue as well as Facebook’s refined product advertisements, which now include improved call to action buttons that lead users directly to pages where they can book reservations, shop for products and more.

Source: Kenshoo

PROGRAMMATIC ADVERTISING SPEND TO CLIMB IN 2016 – ADROLL

AdRoll reports that more than two-thirds of marketers will increase spend on programmatic advertising in 2016. The increase is largely due to the targeting that is provided by social media channels such as Facebook, Twitter, Instagram and more. While this may not come as a surprise, it’s worth noting that 32 percent of marketers in the US designated more than half of their budget to programmatic ad buying in 2015, up from just 7 percent in 2013. The full report can be downloaded here.

Source: AdRoll

FACEBOOK PLANNING TO CHANGE NEWSFEED – FACEBOOK

Facebook recently announced that they plan to make changes to users’ newsfeeds. Through a blog post, the company stated its striving to combine two signals: the probability that somebody wants to see a story as well as the likelihood that a user will engage with a story through commenting, clicking and/or sharing. Furthermore, pages are discouraged from influencing action — such as clicking. This change will likely expunge publishers who hope to make their content go viral in a hurry.

In other news, Facebook is now allowing publishers to target posts organically based on demographics, geography, and interests. The targeting, however, is limited the page’s fans.

Food for Thought

By the end of this weekend, a new Superbowl Champion will be crowned. And for $5 million a company can reach the Super Bowl audience on TV for 30 seconds. While we’ve come to expect the parade of celebrity appearances and glamour in advertisements for this annual event, another trend on the rise is steering clear of the high price tags to reach the television viewers and target audiences digitally by using social media.

Multiple brands have effectively implemented this strategy in years past. For example, Volvo was among the leaders last year with its Greatest Interception campaign during the 2015 Super Bowl, in which social media users were asked to tweet a hashtag (#VolvoContest) when competitors’ ads were running. Participants would then nominate a friend, who had a chance to win a new Volvo.

While we may not be giving away brand new cars anytime soon, we are giving away a FREE strategy session with our SEO experts to see how we can work together to make this your most profitable year yet!

The post Friday Finish Line | The Best Of Social Media appeared first on Onethingmarketing.net

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